Seeing the Light: Between Reality and the Photograph

Seeing the Light: Between Reality and the Photograph

Presented by the Tidewater Virginia Section of the IES Featuring guest speaker:
Dave Chance
Architectural Photographer

Wednesday, March 25th, 2020
11:30am - 12:00pm Networking/Check-in
12:00pm Lunch
12:00pm - 1:00pm Presentation

WHAT
Light changes our perception of the world. It’s integral to how we experience both the natural and built environment. As designers of the built environment, we all want our work to be seen at its best. We want it to be beautiful and perfect, like a picture.
Join me on an exploration of how we see light; how it accentuates the built environment; and how thinking photographically allows us to use light to enhance the built environment. By carefully considering and utilizing light we can create an enhanced impression and lasting memory which elevates the perception of our work.
During this discussion we will examine various photographs of buildings to evaluate how the quality of light affects our perception. Carefully considering the impact of light not only allows us to make better buildings, but also more beautiful photographs of those buildings, ensuring they both become enduring objects of art.

SPEAKER DETAILS
Dave Chance is a full service fine art and architectural photographer serving clients in the mid-Atlantic region and beyond. Dave fell in love with photography while studying to be an architect. After graduating from the College of Architecture at Virginia Tech, Dave spent almost a decade in the construction industry. His photographs are informed by both his architectural education and his construction industry experience, giving him a photographic edge in serving the AEC industry. Dave takes the time to understand and portray each building in the best possible light. With each project, his goal is to create beautiful photographs that reveal the subtle qualities of the design and construction.

WHO
This program is designed for industry professionals, facility managers, consultants, architects, interior designers, sales representatives, distributors, engineers, lighting designers and students who are interested in gaining a better understanding of how light accentuates the built environment. Please share this invite with your friends, coworkers, and clients.

RSVP DETAILS
Walk-ins are always welcome, but please RSVP so the appropriate room and food accommodations can be made. Lunch will be provided.

Event is Wednesday, March 25th, 2020.
Deadline to RSVP is Tuesday, March 24th, 2020.

A LOOK AHEAD
2020 IES Illumination Awards Submissions are open now! Regular submission open through Feb. 21.

April: TBD
May: Tidewater IES Awards Banquet
May: IES LIGHTEN UP! (Luminaire Design Competition, May 28th)
June: Off
July: Summer EP Social

DIRECTIONS
The Art Institute of Virginia Beach
4500 Main Street, Suite 300, Virginia Beach, VA 23462

Parking available via Orange Parking Garage across Main St. The presentation will be on the third floor of The Art Institute.

WANT MORE INFO?
For information on how to further your participation with the IES by membership or involvement with the local Tidewater Section, contact our president, Jeremy Gruzd by e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. Or just talk to any one of our local officers or board of managers at the next meeting. Look for the black and yellow nametags!

Hope to see you there!
Laura Ashley Alferes
IES Tidewater Vice President

Please email This email address is being protected from spambots. You need JavaScript enabled to view it. with any questions and feel free to checkout our new website!